Practical, evergreen guides for international admissions and marketing teams: working with education agents, building local websites, running events and webinars, and understanding how students and parents in Asia choose a program.
A practical guide to setting recruitment goals and measuring what matters, from inquiries to enrollments, while avoiding misleading vanity metrics.
Read article →How international education providers can plan, promote and follow up on recruitment webinars that turn interested students in Asia into applicants.
Read article →How to adapt recruitment messages for summer camps, language courses, pathway programs and degree programs when reaching students and families in Asia.
Read article →Understanding the priorities of East Asian parents choosing overseas study, from safety and outcomes to communication, and how institutions can respond.
Read article →How education providers earn the trust of international students and parents with ethical testimonials, transparent costs and responsive communication.
Read article →A practical checklist for international institutions planning education fairs or information sessions in Asia, from goals and logistics to follow-up.
Read article →A stage-by-stage look at how international students choose a program, and the common points where education providers lose interested applicants.
Read article →How international schools and colleges can create localized websites that build trust with students and parents in Asia, from language to mobile design.
Read article →Which content helps prospective international students decide, and how education providers can plan useful, honest material for Asian markets.
Read article →A practical guide for international admissions teams on selecting, contracting, training and communicating with education agents across Asian markets.
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